Innovation

How to Choose Between Saas & Custom Software

August 2020
By 
Alex Finnemore
August 2020

Software as a Service is maturing and filling many niches — there is a SaaS company for everything. At the same time, custom development is becoming cheaper and more accessible. It’s an arms race and it’s good for everybody.

This is the go-to guide to defining your company’s digital future by Alex Finnemore, Head of Revenue, Theorem.

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Software as a Service is maturing and filling many niches — there is a SaaS company for everything. At the same time, custom development is becoming cheaper and more accessible. It’s an arms race and it’s good for everybody.

This is the go-to guide to defining your company’s digital future by Alex Finnemore, Head of Revenue, Theorem.

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Alex Finnemore

Head of Revenue

After receiving his doctorate in physics from Cambridge focused on pattern formation in polymers, Alex made the jump to software, initially working on a mobile payments system for South Africa. Alex honed his product management skills while starting a store selling designer clothing in the UK, working at moo.com, and running the product team for Boxbee, a logistics startup. Initially joining Theorem as a product manager, Alex now oversees our revenue team, sales strategy, and project onboarding. Alex enjoys helping companies grow using technology and by improving processes and culture.

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Head of Revenue

After receiving his doctorate in physics from Cambridge focused on pattern formation in polymers, Alex made the jump to software, initially working on a mobile payments system for South Africa. Alex honed his product management skills while starting a store selling designer clothing in the UK, working at moo.com, and running the product team for Boxbee, a logistics startup. Initially joining Theorem as a product manager, Alex now oversees our revenue team, sales strategy, and project onboarding. Alex enjoys helping companies grow using technology and by improving processes and culture.

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